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Jose Luis

Formula 1

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Could Ekström have been any team? No, it was to be born under the command of a woman, Cecilia Ekström, and her team debuted in 1986. Ekström had already worked on the marketing of other teams, but it did not work out for her. Because she was a woman, Ekström had difficulty getting sponsorships, she talked to British American Tobacco (BAT, the same one she created years later at BAR) and Fleur de Santè. As no one put faith in her project, she ended up failing, firing all the officials and even not paying the team's phone bills. It looked like the team would have finished in 1986, but she tried to buy the Haas Lola spoiler, but it did not work out and Cecilia Ekström never went back to Formula 1 again.

 

Ekström-Motori Moderni GP8601

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Impressione d'artista trovata nella rivista AutoSprint.

 

Artist's impression found in an issue of AutoSprint.

 

Ekström F1.JPG

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